How to Increase Your LinkedIn Profile Views

A few months ago I made a very small and minor tweak to my LinkedIn profile. Since that time my profile views have increased dramatically. Would you like to know what tweak I made? I customized my Professional Headline. LinkedIn defaults your professional headline with your current job title and company name. However, there is [...]

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Personal Branding through Blogging

Recently, I came across a blog of a gentleman by the name of Bret L. Simmons. He had an article titled: Personal Branding: Three Blogging Tips To Help You Get Started. This blog post included a video that gave some great tips for individuals who are starting out and using a personal blog to brand [...]

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How to Monitor Your Brand

Just as important as it is to use the internet and social media to create your brand, it is equally important to manage your brand as well. You should know what others are saying about you and your brand. Monitoring your personal brand will help you track everything that is posted and said about you [...]

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Brand Your Personal Name

Consistency is an essential step to building a strong brand. Your brand should convey the same message each time someone sees it. This consistency must be established throughout all aspects of your brand. The first place you can start branding yourself is through your name. Think about it for a moment, your name is one [...]

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5 Advantages of A Strong Personal Brand

Personal Branding is the process whereby people market themselves as brands. It is a concept that suggests that a person’s perceived value comes from their “self-packaging”. This includes but is not limited to the individual’s appearance, knowledge and associations. If marketed correctly, it leads to an indelible impression that is uniquely distinguishable. Branding is not [...]

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How To Create A SEO LinkedIn Profile

LinkedIn is recognized as the largest and most important business-oriented social networking site on the internet today. This one social networking platform has changed the way companies find, attract, and hire talent. Today’s corporate recruiter is more likely to search LinkedIn to find the next top candidate than they are to search Monster or Careerbuilder.  [...]

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It’s Not Who You Know… But Who Knows You

You’ve heard the saying; it’s not what you know but who you know. In branding that saying is twisted even further to say, it’s not who you know but who knows you. Your brand is your name, it’s your logo, it’s your color combination and it’s your reputation. Your brand is the message that you [...]

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