Recently, I came across a blog of a gentleman by the name of Bret L. Simmons. He had an article titled: Personal Branding: Three Blogging Tips To Help You Get Started. This blog post included a video that gave some great tips for individuals who are starting out and using a personal blog to brand [...]

Today, I read a very colorful post from my friend, Jim Stroud. In his post, Jim interviewed Dr. Lisa  Harpe who is a Industrial Psychologist and Senior Consultant at Peopleclick Authoria Research Institute. Dr. Harpe’s expertise is  in developing and evaluating employment systems. She currently works in the employment discrimination arena where she conducts statistical [...]

Just as important as it is to use the internet and social media to create your brand, it is equally important to manage your brand as well. You should know what others are saying about you and your brand. Monitoring your personal brand will help you track everything that is posted and said about you [...]

Did you know that networking is still the #1 way that people land jobs today? Two decades ago it was called the “good ole boy” network. You had to have an inside connection with a group of insiders. This closed group connection was not easy to break into.  Today, online career networking has changed the [...]

In this video, Otis Collier covers LinkedIn and why having a poorly developed LinkedIn profile can be detrimental to your job search and professional online networking success. LinkedIn is the #1 business social networking site on the web today.

LinkedIn, the business social networking tool, is one of the best tools to use to build and maintain your network online. It is also an excellent tool for finding a new job.  The short video below provides an excellent overview of how LinkedIn can be used to find a new job.

Many laid off workers know firsthand how difficult it can be to meet the expenses of health insurance and prescription drugs.  Workers who have been laid off that had employee sponsored health care are often eligible to continue their coverage under COBRA for a period of 18 months. This option however is often very expensive [...]

When there is little work to be done and no place to go, often times downsized individuals will treat their new “free time” as an extended loafing off moment. Too many productive hours are spent watching mid-day television or playing video games. This lost time can never be recovered and is better utilized doing self-improvement [...]

Consistency is an essential step to building a strong brand. Your brand should convey the same message each time someone sees it. This consistency must be established throughout all aspects of your brand. The first place you can start branding yourself is through your name. Think about it for a moment, your name is one [...]

Personal Branding is the process whereby people market themselves as brands. It is a concept that suggests that a person’s perceived value comes from their “self-packaging”. This includes but is not limited to the individual’s appearance, knowledge and associations. If marketed correctly, it leads to an indelible impression that is uniquely distinguishable. Branding is not [...]