5 Advantages of A Strong Personal Brand

Personal Branding is the process whereby people market themselves as brands. It is a concept that suggests that a person’s perceived value comes from their “self-packaging”. This includes but is not limited to the individual’s appearance, knowledge and associations. If marketed correctly, it leads to an indelible impression that is uniquely distinguishable. Branding is not [...]

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How To Create A SEO LinkedIn Profile

LinkedIn is recognized as the largest and most important business-oriented social networking site on the internet today. This one social networking platform has changed the way companies find, attract, and hire talent. Today’s corporate recruiter is more likely to search LinkedIn to find the next top candidate than they are to search Monster or Careerbuilder.  [...]

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It’s Not Who You Know… But Who Knows You

You’ve heard the saying; it’s not what you know but who you know. In branding that saying is twisted even further to say, it’s not who you know but who knows you. Your brand is your name, it’s your logo, it’s your color combination and it’s your reputation. Your brand is the message that you [...]

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