LinkedIn Tutorial: Where’s your email address?

This morning I was chatting with a recruiter friend of mine and we were discussing how powerful the tool LinkedIn is. I made a statement that I didn’t like the fact that most people go through all the trouble of putting up a great profile but they don’t put their email address on their profile [...]

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The Power of LinkedIn Endorsements

LinkedIn is an extremely powerful business social networking tool when used properly. One of the features that few people take advantage of is the endorsement section. Endorsements are testimonials that are written by individuals who approve your work or service. It is nothing more than a brief recommendation letter given by someone who has experienced [...]

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Protecting Your Facebook Privacy From Corporate America

Today I received an email from a friend and it read: My boss wants to be my FB friend!?!?! I can’t even pose this as a question on my page! What’s the protocol? I can’t believe she did that? I’m feeling kinda pressured now -- but we sit right next to each other (ugh) and [...]

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How To Brand with Email

What is an email signature line? An email signature line is the few lines of information that is automatically added at the end of your outgoing email message. This message tells people who you are, what you do, and how to contact you. Email signatures, which are also referred to as “sig lines”, are one [...]

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How to Increase Your LinkedIn Profile Views

A few months ago I made a very small and minor tweak to my LinkedIn profile. Since that time my profile views have increased dramatically. Would you like to know what tweak I made? I customized my Professional Headline. LinkedIn defaults your professional headline with your current job title and company name. However, there is [...]

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Personal Branding through Blogging

Recently, I came across a blog of a gentleman by the name of Bret L. Simmons. He had an article titled: Personal Branding: Three Blogging Tips To Help You Get Started. This blog post included a video that gave some great tips for individuals who are starting out and using a personal blog to brand [...]

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Legal Trouble for Companies Recruiting on Facebook?

Today, I read a very colorful post from my friend, Jim Stroud. In his post, Jim interviewed Dr. Lisa  Harpe who is a Industrial Psychologist and Senior Consultant at Peopleclick Authoria Research Institute. Dr. Harpe’s expertise is  in developing and evaluating employment systems. She currently works in the employment discrimination arena where she conducts statistical [...]

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How to Monitor Your Brand

Just as important as it is to use the internet and social media to create your brand, it is equally important to manage your brand as well. You should know what others are saying about you and your brand. Monitoring your personal brand will help you track everything that is posted and said about you [...]

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LinkedIn Tutorial – Poorly Developed Profiles

In this video, Otis Collier covers LinkedIn and why having a poorly developed LinkedIn profile can be detrimental to your job search and professional online networking success. LinkedIn is the #1 business social networking site on the web today.

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Brand Your Personal Name

Consistency is an essential step to building a strong brand. Your brand should convey the same message each time someone sees it. This consistency must be established throughout all aspects of your brand. The first place you can start branding yourself is through your name. Think about it for a moment, your name is one [...]

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