5 Things To Do When You Are Laid Off

When there is little work to be done and no place to go, often times downsized individuals will treat their new “free time” as an extended loafing off moment. Too many productive hours are spent watching mid-day television or playing video games. This lost time can never be recovered and is better utilized doing self-improvement [...]

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Brand Your Personal Name

Consistency is an essential step to building a strong brand. Your brand should convey the same message each time someone sees it. This consistency must be established throughout all aspects of your brand. The first place you can start branding yourself is through your name. Think about it for a moment, your name is one of [...]

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5 Advantages of A Strong Personal Brand

Personal Branding is the process whereby people market themselves as brands. It is a concept that suggests that a person’s perceived value comes from their “self-packaging”. This includes but is not limited to the individual’s appearance, knowledge and associations. If marketed correctly, it leads to an indelible impression that is uniquely distinguishable. Branding is not [...]

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How To Create A SEO LinkedIn Profile

LinkedIn is recognized as the largest and most important business-oriented social networking site on the internet today. This one social networking platform has changed the way companies find, attract, and hire talent. Today’s corporate recruiter is more likely to search LinkedIn to find the next top candidate than they are to search Monster or Careerbuilder.  [...]

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It’s Not Who You Know… But Who Knows You

You’ve heard the saying; it’s not what you know but who you know. In branding that saying is twisted even further to say, it’s not who you know but who knows you. Your brand is your name, it’s your logo, it’s your color combination and it’s your reputation. Your brand is the message that you [...]

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The Power of Word of Mouth Marketing

Networking can assist you with creating a positive reputation. It can be a window to building business contacts and referrals. When done correctly, you will discover that it helps create the best type of marketing, “word of mouth marketing”. Word of mouth marketing spreads from one person to another in an informal setting without the influence [...]

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